Starting Palettes

Some users like to see what’s possible before starting their own, so Gerber provides a gallery showcasing a collection of customized knives and multi-tools.

From laser-engraved artwork to custom color combinations and personalized text, the examples show customers the creative potential at their fingertips.

Show Exactly What They’re Buying

When users feel confident they’ll get what they’re designing, they convert at higher rates. Spectrum’s 3DTrue technology renders Gerber products in photorealistic 3D, showing precise materials and finishes.

Features such as “to-scale” views give users a true sense of their custom product before they buy. No disappointment – just confidence that what arrives in the mail matches what they designed.

Navigation That Follows the User

As customers rotate Gerber’s 3D models, navigation elements move, remaining close to the areas they impact. Flexible navigation elements help guide users through their product options without overwhelming them, meaning fewer abandoned carts.