Archives: Case Studies

Starting Palettes

Some users like to see what’s possible before starting their own, so Gerber provides a gallery showcasing a collection of customized knives and multi-tools.

From laser-engraved artwork to custom color combinations and personalized text, the examples show customers the creative potential at their fingertips.

Show Exactly What They’re Buying

When users feel confident they’ll get what they’re designing, they convert at higher rates. Spectrum’s 3DTrue technology renders Gerber products in photorealistic 3D, showing precise materials and finishes.

Features such as “to-scale” views give users a true sense of their custom product before they buy. No disappointment – just confidence that what arrives in the mail matches what they designed.

Navigation That Follows the User

As customers rotate Gerber’s 3D models, navigation elements move, remaining close to the areas they impact. Flexible navigation elements help guide users through their product options without overwhelming them, meaning fewer abandoned carts.

Flexibility Across Products

Simple Modern partnered with Spectrum to create a truly tailored product custom program, featuring drinkware and tumblers, kids’ bottles and even lunch bags.

Spectrum’s platform provides users with extreme flexibility, allowing personalization on the front and back of drinkware, as well as controlling the size and placement of their uploaded artwork and text.

Once the order is complete, Spectrum sends factory-ready files out based on the embellishment type.

Managing IP

Simple Modern has numerous co-branded partnerships that extend into their customization program. Spectrum’s platform allows brands to define specific guidelines when utilizing intellectual property to assure compliance while giving users flexibility.

Tap into Outdoor Enthusiasm

Outdoor equipment is not just gear—it’s an identity statement. Leatherman’s customization experience creates increased purchase opportunities for their most loyal audiences.

Navigation Options

Multiple navigation paths help users track their progress and edit their designs. And group order functionality facilitates bulk orders for groomsmen gifts, employee/team awards and more.

Growth to Meet Audience Demand

Spectrum’s philosophy for building custom programs can be defined as a “crawl-walk-run” approach. Our partnership with Leatherman is the perfect embodiment of this, as their program has evolved multiple times, adding SKU’s, personalization options, artwork and more.

Dynamic Backgrounds Bring Products to Life

Owala’s customization experience goes beyond the product. Backgrounds shift as users explore bottle colors, creating an immersive, cohesive visual environment that feels intentional and premium.

As users explore the Owala experience, Spectrum’s AI-powered moderation adds a layer of risk management instantly analyzing user uploaded content (including text, images and even text within images) and rejecting anything that may be inappropriate or offensive.

Add SKUs Without Tech Rebuilds

Owala’s customization platform extends beyond water bottles, as Spectrum’s scalability allows the brand to offer personalization across a broad product portfolio.

New product lines leverage the same material libraries, design tools and factory integration minimizing costly custom development.

All Options Shown, Improving Conversion

Hydro Flask users can skip the navigation maze. Their shoppers see every bottle style, size and pricing option on one screen. Reducing friction means more people finish customizing and hit checkout.

Two Spots to Make It Theirs

Dual engraving zones mean twice the personalization, such as youth sports teams who can match jersey numbers and player names on the bottle body – a perfect extension for Hydro Flask’s audience.

Spectrum helps clients build custom feature-sets such as this to meet the needs of brands’ most loyal audiences, consistently driving higher conversion rates and AOV.

Custom Program Management, Zero Code Required

With Spectrum’s back-end admin tool, Stanley’s team manages their custom program—no developers needed. From updating artwork libraries to adjusting customization rules, the brand controls the most used parts of their program, turning week-long updates into minutes.

In addition, Stanley utilizes Spectrum’s AI-powered moderation tool, adding layers of risk management by instantly analyzing user uploaded content (including text, images and even text within images) and rejecting anything that may be inappropriate or offensive.

Multiple Metals

Working with Stanley’s production team, Spectrum’s platform allows users to choose gold for some products, with the engraving revealing the stunning new metallic underneath.

Image and Text Combine

Life is Good users can choose their favorite art from the brand’s extensive artwork library, adding the art to the back of the garment with both text and image personalization.

A Guided Experience

Users can choose to display spacing guidelines so they better understand the area on each garment they have to work with.