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The art of knife making dates back to 2000 BC. Knives have evolved over time, but how they’re designed really hasn’t. Then Benchmade Knife Co. had an idea—make it easy to create a one-of-a-kind knife from any computer or mobile device.

Benchmade owners really know—and love—their knives. In fact, they view their Benchmade the same way most people view a watch or a piece of jewelry—it makes a definite statement about the person who carries it. So, it’s easy to see why Benchmade saw the value in offering custom product via their website. And it’s easy to see why they chose us to build it.

Leveraging the full capability of the Spectrum platform, we created an intuitive, streamlined customization experience that’s unlike any in the category. Users can select from dozens of different knife models, multiple blade shapes and even the type of steel used in the blade. Then comes a dizzying array of personalization options: The ability to add a name or message in a choice of fonts. The choice of hundreds of patterns and stock images that can be etched into the blade, including the ability to upload your own. An array of handle colors. Even the color of the screws can be customized.

Custom knives now represent a significant portion of Benchmade’s direct online sales. And the rest, as they say, is history.

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