To serious cyclists, being first is everything. To Giro, it meant being first in their category to offer what they call “the future of head protection.”
Giro makes high-performance apparel and equipment for riders looking to distance themselves from the pack. But a bike helmet with more than 800 million possible design combinations? It’s a safe bet anyone who uses the Giro helmet customizer won’t be blending into the peloton.
Giro Custom, created by Spectrum, lets any rider design a one-of-a-kind Aether MIPS helmet from their computer or mobile device. Nearly every aspect of the helmet can be customized—including the straps, fit system and buckles — from a palette of 15 color options including fades and graphic patterns. Users can even choose from two reflective options that merge style with safety. Custom designs can be saved then easily shared, thanks to Spectrum’s embedded social-media sharing technology.
The highly-intricate Aether helmet design presented an added challenge to our 3D modeling department. But the results speak for themselves: every curve, texture, reflective surface and product feature is captured down to the finest detail in a strikingly lifelike, 360-degree product image.
This being Giro’s first foray into product customization, Spectrum’s factory integration team was actively involved from the outset. On-site factory visits and close collaboration with the company’s production group led to a dedicated workflow and integration plan that made it possible to efficiently produce single, one-off orders.
With customization by Spectrum, Giro’s e-comm capabilities are now in a very advantageous position:
Out front and pulling away.