Under Armour

B2B TEAM UNIFORM CUSTOMIZER

In sports uniforms, the competition off the field is as fierce as the competition on it. When Under Armour wanted some extra muscle, they found it in a team uniform customizer built on the Spectrum platform. Game on.

Team sports are big business. That’s big as in billions of dollars at play across multiple levels of competition: Pro. Collegiate. High school. Youth leagues. Even adult recreational leagues.

With so much at stake and deeply-entrench competitors like Nike and Adidas, Under Armour wanted only the most advanced, most capable system available for their uniform customization experience. Spectrum stepped up and delivered.

The UA uniform customizer makes it easy for UA dealers and sales reps to customize hundreds of uniform SKU’s across a dozen different sports. It replaces a cumbersome, print catalog-based system that limited options and slowed the design, ordering and manufacturing process.

With Spectrum, users can create literally millions of possible variations: different uniform styles and materials, number and font styles, colors and background patterns. Team or school logos or original art can be uploaded and applied to defined locations. The interface also makes it easy to create home and away uniforms at the same time. Designs can be saved, named and shared with customers—primarily coaches and athletic administrators—using Spectrum’s embedded sharing technology.

Product visualization is another area where Spectrum excels. Thanks to WebGL technology, uniform designs are shown in real-time, photo-real 3D. Users can spin their creations for a 360-degree view and zoom in for a look at fine detail. No other platform can match it.

Spectrum helps UA play strong defense, too: Pre-set rules and restrictions reduce the likelihood of unappealing designs or those that don’t meet competitive requirements.

On the production side, our factory integration specialists worked closely with UA’s manufacturing team to ensure a successful, seamless launch. Approved designs are now transmitted direct to the factory for dye-sublimation printing or cutting and sewing, depending on the type of uniform.

From 3D design through factory integration, Spectrum has been a game changer—not just for Under Armour, but for their entire category.

Note: The password-protected site is proprietary to Under Armour dealers and not available for public view.

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