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From Infield to Court: True Product Customization
Improving Performance, Not Just Aesthetics
ASICS offers customization with options that adapt footwear to an athlete’s position, play style, and physical needs. Spectrum’s platform handles logistics of everything from a complex baseball shoe with its intricate material and structural options to simpler wrestling shoe colorways—all within a single system.
- Baseball players can select from dozens of sole configurations, cleat types designed for infield versus outfield play, and pitcher-specific toe covers.
- Volleyball athletes choose court-appropriate traction patterns and shoe widths that accommodate different body types.
Built for Global Enterprise: Seamless Bilingual Operations
Spectrum’s platform is localization-ready, allowing ASICS to easily offer their program in Japanese and English. The customer-facing configurator, the admin interface and even the production specifications sent to factories are all offered bilingually, ensuring ASICS teams and manufacturing partners work without friction or translation delays.
Spectrum: ASICS Japan’s Hub of Custom Operations
Spectrum’s relationship with ASICS Japan is deeper than typical partnerships. Our platform serves as the central routing system for all custom footwear orders in the region—even those that don’t originate through the Spectrum configurator.
By creating a universal factory format adopted across the network, Spectrum connects ASICS’ custom programs directly to their manufacturing partners across Japan and Southeast Asia, eliminating manual order processing and production errors.
