Request a demoYour 3D Investment, Multiplied Across Every Channel
Spectrum’s 3D assets become creative infrastructure that works across your entire business—including customization, product photography, marketing content, AR/VR experiences, and GenAI-ready resources.
Tools To Drive Revenue and Efficiency
These aren’t generic ecomm features—they’re specialized tools we’ve built and refined over years of enterprise partnerships. Each solves specific operational challenges our Fortune 1000 clients face when scaling customization programs, from bulk order complexity to maximizing revenue per transaction.
One Asset, Every Channel
Spectrum’s 3DTrue models aren’t just for customization—they multiply your asset investment and reduce content and production costs.
- Product Photography: Generate studio-quality images without photoshoots or physical samples
- GenAI-Ready: 3D renders as base assets for generative AI content tools
- Omnichannel Consistency: Single asset sources help maintain consistency across web, mobile, print, retail, and emerging platforms
- Marketing Content: Utilize 3D assets as ready-made content for product launches and promotional videos
- AR/VR Experiences: Use models for augmented reality and virtual showrooms
Turn One Upload Into Multiple Purchases
Lookbook provides true product bundling, showing users their uploaded artwork across complimentary products during the purchase process, allowing them to effortlessly add more, increasing AOV.
- Upload custom artwork or logos once
- Increase AOV while managing excess inventory
- Perfect for team stores, corporate gifting, and promotional merchandise
- Works across all embellishment methods
Self-Manageable — No Developers Needed
Manage the most frequently-used parts of your program (products, options and inventory) without requiring developers.
- Full order management plus export functionality for further customer support by CSR’s and factory
- Manage artwork available, adding seasonality for driving repeat customers
- Update products and options in real-time to ensure consumers are only customizing available inventory
- Reporting available to track customization preferences, popular configurations and revenue attribution to drive future custom product decisions.
- AI-Powered automated content moderation of text, images and text within images, protects brand image without a team of moderators
Roster Management Tools Reduce Processing Time
Managing complex customization orders like team uniforms, wedding party gifts, and corporate apparel programs usually means extensive email coordination, spreadsheet tracking, and manual data entry. Sizes, names, numbers, preferences—all tracked separately, creating operational overhead and more opportunities for errors.
Spectrum automates team and roster management automates group coordination:
- Bulk upload via CSV (names, numbers, sizes, options)
- Individual customization for each team member
- Approval workflows for team managers
- All details combined into print-ready file delivered to the factory
- Logos can be saved for future use, encouraging repeat customers
Easily Repurpose 3D Assets
Spectrum’s 3D assets are the highest fidelity in the industry, so they’re ready to be used in a wide variety of areas.
- Existing infrastructure facilitates easy asset control
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- Asset Format Flexibility: 3D models exportable in all major formats (GLTF, FBX, OBJ, USD, etc.)
- Resolution Control: Generate images and video at any resolution from web-optimized to print-quality
- Rendering Engine: Supports both real-time rendering (web/AR) and ray-traced output (photography/print)
- Content API: Programmatic access to generate assets on demand
- Brand Asset Management: Integration with DAM systems (Bynder, Adobe Experience Manager, Widen, etc.)
- Optimizes creative & production workflows
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- Batch Rendering: Generate thousands of SKU variations automatically
- Template System: Reusable scenes, lighting setups, and camera angles
- Customizable Outputs: Adjust backgrounds, lighting, context, and styling per channel
- Version Control: Track asset iterations and maintain production history
- Provides scalable efficiencies company-wide
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- Cloud Infrastructure: Global rendering capacity scales with demand
- Concurrent Rendering: Process multiple assets simultaneously
- Campaign Volume: Support seasonal campaigns requiring thousands of unique assets
- Processing Speed: Hero images in minutes, video content in hours
Client Highlights
The first user of Spectrum’s Lookbook feature, MiiR leverages our most advanced merchandising capability to showcase customization across product lines. The feature displays user designs simultaneously across multiple SKUs, driving exploration and increasing AOV through visual inspiration.
Carhartt’s B2B platform is designed to reduce ordering friction that drives corporate customers to competitors, with tools for bulk crew orders, team management, and automated production files for screen printing and embroidery. The platform digitizes artwork once then saves it for future orders—encouraging repeat purchases.
Fender’s program includes a Snapshot feature specifically designed for the product’s high-consideration purchase process, where guitars can exceed $2,000 and buyers desire social validation. Users save multiple designs in a gallery and can share them with peers to gain confidence in their purchase.
Request a Demo —
See how Spectrum’s platform delivers customization revenue at scale.
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