Request a demoYour 3D Investment, Multiplied Across Every Channel
LookBook, roster management, and a self-serve admin tool — the merchandising features Spectrum built for Fortune 1000 brands scaling customization from one product to a full program.
Customization Merchandising Tools To Drive Revenue and Efficiency
These aren’t generic ecomm features—they’re specialized tools we’ve built and refined over years of enterprise partnerships. Developed for the purpose of solving specific operational challenges our Fortune 1000 clients face when scaling customization programs, such as bulk order complexity and maximizing revenue per transaction.
One Asset Powers Your Entire Creative Infrastructure
3D assets mitigate the recurring cost of a visual library such as the photoshoots, samples, and agency renders that are needed for every new color, angle and seasonal drop.
With Image Creator, your team can turn any existing design into production-ready imagery itself, launching products faster and paying dividends well beyond the custom program. One photo-realistic asset can fuel:
- Product Photography: Generate on-demand images (up to 4K) from any design, angle and lighting
- Marketing content: Use in videos, 360° spins, social assets and email campaigns
- AR/VR experiences: Ready for augmented reality and virtual showroom environments
- Gen-AI ready: A clean foundation for AI-generated marketing content.
Turn One Upload Into Multiple Purchases
LookBook provides true product bundling by showing users their uploaded artwork across complimentary products during the purchase process, allowing them to effortlessly add more, increasing AOV.
- Upload custom artwork or logos once
- Increase AOV while managing excess inventory
- Perfect for team stores, corporate gifting, and promotional merchandise
- Works across all embellishment methods
Run the Program In-House — Without the Operating Cost
Spectrum’s admin tool lets your team manage the most frequently-used parts of your program without requiring developers.
- Full order management and export for CSR and factory teams
- Add, reorder, categorize, and retire artwork and seasonal collections
- Update products options, and availability in real time
- Report on preferences, popular configurations and revenue attribution to guide future product decisions
- AI content moderation of text and images (including text within images) providing brand protection without a moderation team
Roster Management Tools Reduce Processing Time
Managing complex customization orders such as team uniforms, wedding party gifts, and corporate apparel programs generally means extensive email coordination, spreadsheet tracking, and manual data entry. When sizes, names, numbers, preferences are all tracked separately, operational overhead increases and opportunities for errors.
Spectrum automates team and roster management automates group coordination:
- Bulk upload via CSV (names, numbers, sizes, options)
- Individual customization for each team member
- Approval workflows for team managers
- All details combined into print-ready file delivered to the factory
- Logos can be saved for future use, encouraging repeat customers
Easily Repurpose 3D Assets
Every new color, option, or seasonal drop means another round of samples, studio time, and render-house invoices. Spectrum’s assets are built to production spec, so your team can repurpose them without going back to the well.
- Produce merchandising imagery in-house
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- Load Any Design: Pull up existing designs by unique recipe ID
- Consistent Framing: Position and size a product shot, then save the view to frame similar products identically
- Catalog Standardization: Reuse saved views for consistency without art direction
- Download-Ready Output: Up to 4K, transparent-background PNGs for web, print, or marketing
- Works with the tools your team already uses
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- Flexibility in Asset Formats: 3D models exportable in all major formats (GLTF, FBX, OBJ, USD, etc.)
- Rendering Engine: Supports real-time rendering (web/AR) and ray-traced output (photography/print)
- Content API: Programmatic access to generate assets on demand
- Brand Asset Management: Integration with DAM systems (Bynder, Adobe Experience Manager, Widen, etc.)
- Scales to any volume, any output
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- Batch & Concurrent Rendering: Generate thousands of SKU variations automatically, processed in parallel
- Cloud Infrastructure: Global rendering capacity that scales with demand, including seasonal campaign spikes
- Template System: Reusable scenes, lighting setups, and camera angles
- Customizable Outputs: Adjust backgrounds, lighting, context, and styling per channel
- Version Control: Track asset iterations and maintain production history
- Processing Speed: Hero images and product carousels in minutes
Client Highlights
The first user of Spectrum’s LookBook feature, MiiR leverages our most advanced merchandising capability to showcase customization across product lines. The feature displays user designs simultaneously across multiple SKUs, driving exploration and increasing AOV through visual inspiration.
Carhartt’s B2B platform is designed to reduce ordering friction that drives corporate customers to competitors, with tools for bulk crew orders, team management, and automated production files for screen printing and embroidery. The platform digitizes artwork once then saves it for future orders—encouraging repeat purchases.
Fender’s program includes a Snapshot feature specifically designed for the product’s high-consideration purchase process, where guitars can exceed $2,000 and buyers desire social validation. Users save multiple designs in a gallery and can share them with peers to gain confidence in their purchase.
Request a Demo —
See how Spectrum’s platform delivers customization revenue at scale.
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