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The choice of forward-thinking brands


How do you stand out in an industry all about self-expression? Meet the unparalleled Xbox Design Lab, fueled by Spectrum’s 3D product customization platform.

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Levi Strauss & Co. Custom

The Levi’s® brand was built on the power of individuality. For generations, a pair of Levi’s jeans or a Levi’s denim jacket has been a blank canvas for self-expression. That tradition continues today with the Levi’s online custom program, made possible by Spectrum.

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Hydro Flask

In the outdoor category, function usually wins out over form––but what if you can do both? Hydro Flask’s Customize initiative converges aesthetic and product features to appeal to the brand’s enthusiasts, standing out in a category where the mix of self-expression and performance features is highly sought.

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Audiophiles around the globe know JBL speakers and headphones for their rich, precise sound. But now visitors to JBL.com can create a product that’s as pleasing to the eyes as it is to the ears.

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Stanley was named one of AdAge’s top 20 hottest brands in 2023. True to a brand built on invention and innovation, Stanley wasn’t content to rest on their laurels, launching Stanley Create, a product custom program where customers can bring their imagination and creativity in making their favorite Stanley bottle, tumbler or barware.

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ASTRO Gaming makes gear that enhances the authentic gaming experience and they’ve teamed up with Spectrum to create a headphone customizer for the players at the heart of video game culture.

What started as a headphone color configurator now boasts a full customization experience, allowing today’s most dedicated gamers to create the ultimate set of headphones.

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You don’t mess with hockey players. That’s why the world’s #1 hockey brand chose Spectrum for their skate and equipment customization program.

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An American-made brand founded in 1939. Gerber crafts knives, multi-tools, cutting tools, and equipment dedicated to problem-solving and life-saving. Their customers are hunters, survivors, and tradesmen—people unafraid to forge their own path. Here’s where the cutting edge meets, well, cutting-edge. Spectrum’s customization technology gives users access to a wide range of fully customizable products, from everyday-carry pocket knives to fixed-blade hunting knives, all rendered in 3D for 360-degree viewing.

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Life Is Good

Life is Good is an apparel company that’s making more than clothing—they’re out to make a positive impact too. LIG encourages their wearers to make their own mark with Customize It!, an apparel customizer built with Spectrum’s technology. Users first select their art from LIG’s extensive library, then place it on their choice of shirt style, fabric, and color. The piece can be viewed in 360 degrees, and there are over 500,000 unique combinations the user can create. And that definitely is a positive.

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Chewy.com has a clear objective: to be the most trusted and convenient online destination for pet owners. Touting 24/7 customer service, Chewy.com works to build a personalized relationship with their customer. Utilizing Spectrum’s customization technology seems like a natural extension of Chewy.com’s mission.

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There’s a reason why the ChapStick® brand is synonymous with lip balm: the little black and white stick was created in the early 1880s, literally creating the lip care category. 140 years later, ChapStick® has evolved — including new ingredients, flavors, and forms — but its intent remains the same: to keep lips around the world soft, smooth and chap-free. And since lip care is such a personal thing, adding Spectrum’s customization technology to chapstick.com seems like a natural next step in the brand’s evolution.

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Since its founding in 1974 “by bike riders for bike riders,” Specialized has fueled the cycling revolution through their innovations, such as the industry’s first production mountain bike. Tapping into the passion for their award-winning water bottles, Specialized recently launched their new Bottle Customizer, powered by Spectrum to serve customers with deeper customization options, streamlined ordering processes and exciting branding opportunities.

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Founded in 1889 and family-run to this day, Carhartt built its reputation on the values of dependability, honesty and trust. Leveraging the intense loyalty those values built over the years, Carhartt opened their Company Gear store, where their B2B audience can outfit crews with customized sweatshirts, outerwear, t-shirts and accessories.

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Leatherman has offered product customization powered by Spectrum for a while, but the program’s success drove the client to updrade their Custom Shop. The new experience features a re-designed UX, including new navigation elements to help users see all steps and track their progress through the program.

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