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Xbox Design Lab: Powering Customization in 75+ Countries
Material Accuracy Drives Conversion
Spectrum’s 3DTrue delivers photorealistic material accuracy across all Xbox components. Rubberized grips, metallic triggers, matte finishes all render exactly as manufactured. High-res visualization builds user confidence and conversion, while industry-leading load times ensure the experience never lags behind customer expectations
Customization Meets Individual Accessibility
Xbox Design Lab can generate adaptive thumbstick topper files customized to gamers’ needs. Customers download and print locally—at home or through 3rd party services, allowing Xbox to reach an under served market without new infrastructure, inventory risk or new production partners.
Animation Shows Details and Drives Conversion
Before checkout, customers watch their custom controller case zip open, revealing their complete bundle. The preview confirms design details while transforming a routine purchase into an experience to be shared.
Custom Driving Content: Xbox’s Community Gallery
Xbox Design Lab’s Community Gallery transforms customization from individual purchases into ongoing engagement. Users save configurations, share builds, and remix each other’s designs, all while the community votes on their favorites. One customer’s controller becomes inspiration for dozens more—turning customization into content that generates its own demand.
“Spectrum is a fantastic partner for Microsoft and the Xbox team. Spectrum is deeply collaborative, and committed to excellence in building world class configuration and 3D rendering capabilities for Xbox Design Lab.
They work closely with our product design teams to ensure the product is as real-world accurate as possible. A great partnership!”
MARK AULD, DIRECTOR OF XBOX DESIGN LAB
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