Fender - Spectrum

Photorealism Meets Performance: Fender’s Next-Generation Mod Shop

Spectrum’s rendering of Fender’s ‘Texas Tea’ finish and gold metallics demonstrates the platform’s ability to handle hard-to-capture materials.

Intuitive navigation for a deep option set

Fender’s Mod Shop offers more customization options than most guitar configurators on the market—from body woods and finishes to pickups, hardware, and engravings. The challenge is to make these hundreds of choices feel intuitive, not overwhelming.

The solution is a clean navigation system that presents options in a clear linear flow. Users can see exactly what’s customizable and move through choices at their own pace.

Nine Models, One Scalable Platform

Spectrum’s modular platform architecture enables Fender to offer deep customization across nine distinct guitar models simultaneously. Each model leverages shared material libraries, production file automation, and rendering infrastructure—demonstrating how platform-based approaches scale efficiently across product lines.

Built for High-Consideration Purchases: Shareable Design Snapshots

Spectrum recognized Fender’s customers needed support for their decision-making process. The Snapshot feature lets users save and share designs throughout their journey, gathering opinions from peers before committing to a high-ticket purchase, reducing abandonment and supporting conversion.

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