
JBL’s Custom Growth – from U.S. Launch to International, Multi-Channel Growth Engine
Inspiration To Spark Creativity
With endless customization possibilities, JBL discovered the hardest part can be getting started. So they display curated inspirational designs to showcase possibilities —from bold graphic patterns to elegant photo layouts and trending themes.
The result: more customers confidently engage with customization, leading to higher conversion rates.


Multi-Element Design Capabilities
JBL utilizes a full graphics suite from Spectrum, allowing the ability for users to combine photo uploads, limitless color options, custom text and decorative stickers on a single product.
Behind the seamless user experience, Spectrum’s platform simplifies production coordination by delivering print-ready files with precise positioning and validation before reaching the factory floor.
B2C and B2B on a Single Platform
JBL serves individual enthusiasts and corporate buyers alike, with Spectrum’s platform intelligently adapting to both.
Single-unit orders flow through D2C channels with direct-to-consumer shipping, while bulk orders trigger B2B pricing, inventory allocation, and enterprise fulfillment processes.
Across both their D2C and B2B programs, Spectrum’s AI-powered moderation runs in the background, automatically analyzing user uploaded content (including text, images and even text within images) and rejecting anything that may be inappropriate or offensive.



I couldn’t be more happy with the Spectrum partnership & execution. From its infancy to its completion, the team helped build an experience that has never been done before within the Consumer Electronic industry.
DAVE SPINATO, Global Vice President eCommerce
JBL/Harman
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Other Electronic Clients
Check out our other work within the industry.