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Personalization: A Core Revenue Stream for Leatherman
Group Orders – Customization’s Sweet Spot
B2B and bulk order programs are an excellent extension of a D2C customization program. Spectrum’s roster management tool facilitates bulk orders for Leatherman, such as groomsmen gifts, employee/team awards and more. And such a seamless B2B experience greatly increases repeat customers.
Tap into Outdoor Enthusiasm
Outdoor equipment is not just gear—it’s an identity statement. Leatherman’s customization experience creates increased purchase opportunities for their most loyal audiences.
Navigation Options
Multiple navigation paths help users track their progress and edit their designs. And group order functionality facilitates bulk orders for groomsmen gifts, employee/team awards and more.
Growth to Meet Audience Demand
Spectrum’s philosophy for building custom programs can be defined as a “crawl-walk-run” approach. Our partnership with Leatherman is the perfect embodiment of this, as their program has evolved multiple times, adding SKU’s, personalization options, artwork and more.
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Outdoor Gear
Check out our work with other brands in the industry.
