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Spectrum’s primary goal is to be the best white-label solution for our clients. A brand’s e-comm site (and user experience) is a critically important touch point, so we work to ensure user’s full confidence by providing a seamless site experience. Extensive testing and ongoing optimizations with our clients has resulted in best-in-class customization interfaces that ensure users never realize a third party is involved.


Within our Spectrum Connect capabilities, formal user-testing is a key component in our process, providing innumerable short and long-term advantages. Testing parameters vary from client to client, but generally our user testing includes:

  • Remote unmoderated user-testing
  • Annual testing for existing clients, more frequently for newer programs 
  • Recruitment for a minimum of 20 participants, with the following criteria:
    • Age demographic that matches brand’s consumer profile
    • Split between mobile and desktop users
    • Have purchased specific product in last year
  • Session times vary specific to the need (average is a 15-min session)
An example of the user-testing process and software used by Spectrum


With new clients, our user experience team works collaboratively with their e-comm teams to set up the initial customization program. The end goal is to optimize the experience throughout each step in the user journey, with particular attention to:

  • Overall quality and comfort of user navigation 
  • How users interact with 3D models
  • Users’ ability to quickly understand customizable parts of the product 
  • Navigation preferences and expectations when users have finished their customized product (or “recipe”) 
  • “Add to Bag” process
  • Observations for areas of hesitation, confusion or generally difficult interactions
  • Overall value proposition for the user in customizing a product

For existing clients, user experience testing is a standard part of our annual QBRs, where we evaluate the previous 12 months of data and develop optimization recommendations. Our experience has shown custom product programs work best with constant optimization based on data, so we provide these evaluations as part of Spectrum’s overall service offerings. Regular feedback loops evolve and optimize our clients’ custom product programs. And while many of our recommendations are specific to that brand’s needs, we do provide recommendations influenced by successful initiatives with other clients.


Once our user-testing is complete, Spectrum synthesizes the data and provides recommendations to improve our client’s customization programs. Over the years, here are some findings and subsequent recommendations we’ve made to clients to optimize their custom product programs:

  • Reorder custom options shown based on popularity, as well as eliminating ones that under-perform and replace with new options.
  • Customization trends and data can influence changes to default product options 
  • Certain options can be “locked up” when data shows consistent patterns of usage (i.e. users selecting the same design on left and right headphones)
  • Tips on improving the brand’s custom product landing pages 
  • Improved engagement when providing pre-defined images to serve as consumer inspiration and starting points
  • Better results when the product customizer is in its own page vs. within a product detail page
  • Users prefer actual font previews displayed in the options menu
  • Insights for future marketing promotions based on custom product data, such as:
    • Product customization trends for unpredicted holiday opportunities 
    • Custom product interactions by day of week, allowing opportunities to align with other marketing efforts 
    • Additional data points to gauge success of partnerships and cross-promotions

How people use the internet is constantly changing, so Spectrum invests time in constant improvement and optimization of our clients’ custom programs. Implementing regular user testing services and recommendations ensures our clients remain on trend and impactful.


Spectrum has completed over 100 integrations across a variety of platforms and ecommerce technologies. And whether they come from existing clients, or prospects we’re speaking with, we’ve seen a pattern of questions about technical integration we felt we can address.

Our technology integrates with our clients’ ecomm systems on two levels:

  • Front-end UX integration
  • Back-end factory integration
Spectrum 3DTRUE
The unique capabilities of Spectrum’s 3D Customization Platform


Our primary goal is to be the best white-label solution for our clients. A brand’s ecomm site and experience is an extremely valuable touch point, so our goal is to ensure users never feel they are anywhere other than the brand’s website. Spectrum’s technology blurs the line between the customization interface and the brand site (i.e no odd frames or random URLs) so users never realize a third party is involved. 

These are some of the areas we focus on to to ensure our front-end integration remains the best in class:

  • User experiences that fully integrate with brand look/feel/tone 
  • Low code integration – front-end integration time is on the order of hours, not days
  • Brands are able to retain full reign over site content, design and navigation since Spectrum technology rides on top of existing ecomm technology – no need to alter existing cart processes. 
  • All pricing/product availability comes directly from clients’ databases, so product details are always up-to-date
  • For cart/client management, the CTA is within the Spectrum interface, but is quickly handed over to clients’ existing checkout process, for a seamless user experience
  • Spectrum platform provides the ability to save abandoned “locked recipes” from users, providing additional marketing opportunities through Spectrum Intelligence, and drawing on the inspiration of the customized experience


Our 100% success rate for factory integration is a direct result of our unique process – we start by collaboratively defining final customized product states and options with our clients. Spectrum’s technology is the bridge between software and reality, so we define what is realistically possible with our clients’ products, and then work backwards to manifest that with our software. 

Ultimately, a successful integration is Spectrum’s responsibility – ensuring our clients can produce the item that looks exactly like what their users are seeing on screen. 

To achieve our 100% factory integration rate, these are a few processes and best practices we adhere to:

  • Like many industries, the last mile in product customization is the hardest challenge to overcome. So this is where we place our focus, and what we use as our “North star” to drive future recommendations.
  • Spectrum maps users’ custom product recipes and delivers these to your factory floor with an endless choice of file delivery options.
  • Working backwards also helps us define opportunities for efficiency. Consumers’ delivery expectations are measured in days, not weeks, so we have a vetted list of production facilities that can help augment client facilities if necessary. 
  • With the experience of over 100 integrations, we’ve developed a series of tools to help with facility integration, particularly when it comes to data and file format manipulation. 
  • For any other needs, Spectrum offers an open API model to easily integrate into core business systems.

Ten years of product customization experience has reinforced that custom is custom. Your brand, products, options and factories are all unique so its important that your custom product experience accurately reflects it. We’re happy to put our experience of over 100 integrations to work, determining the best custom solution for your brand.