Xbox
Supporting nearly every region in the world, Xbox’s customizable Wireless Controller is truly a global phenomenon
How do you stand out in an industry all about self-expression? Meet the unparalleled Xbox Design Lab. Featuring Spectrum 3DTrue, the controllers users build look exactly like the ones they’ll be playing on, making each controller distinctly their own with features like dynamic text entry. Users can also customize their Wireless Controllers across 10 different areas—all rendered in photo-real 3D that shows real-time customized features, from stunning metallics to pre-set limited edition artwork.
“Spectrum is a fantastic partner for Microsoft and the Xbox team.
The Spectrum team is deeply collaborative, and committed to excellence in building world class product configuration and 3D product rendering capabilities for Xbox Design Lab. They are extremely responsive to changes, and work closely with our product design teams to ensure the product is as real-world accurate as possible. They are quick to respond to bugs, production issues, and work very well with the aggressive schedules of our programs. A great partnership!”
— Mark Auld,
Director of Xbox Design Labs
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