Gerber

An American-made brand founded in 1939, Gerber crafts knives, multi-tools, cutting tools, and equipment dedicated to problem-solving and life-saving.

Their customers are hunters, survivors, and tradesmen—people unafraid to forge their own path. Here’s where the cutting edge meets, well, cutting-edge. Spectrum’s customization technology gives users access to a wide range of fully customizable products, from everyday-carry pocket knives to fixed-blade hunting knives, all rendered in 3D for 360-degree viewing. Our customizer’s advanced UX provides educational call-outs about material availability and additional costs, so users won’t be met with any surprises when they add their custom product to the cart. From handle to hardware to blade, each knife is fully customizable with material and color, and users can upload their own images to laser etch on the product and co-create a truly one-of-a-kind tool.