Life is Good is an apparel company that’s making more than clothing—they’re out to make a positive impact, too.
LIG encourages their wearers to make their own mark with Customize It!, an apparel customizer built with Spectrum’s technology. Users first select their art from LIG’s extensive library, then place it on their choice of shirt style, fabric, and color. The piece can be viewed in 360 degrees, and there are over 500,000 unique combinations the user can create. And that definitely is a positive.