No strangers to the need for a competitive edge, global sports brand Bauer Hockey tapped Spectrum to create a full custom experience that spans their skates, sticks, and goalie equipment.
Bauer’s 3D Skate Lab offers custom skates, something previously only available to pro players. Users can go to a retail store to be personally 3D scanned for a perfect fit, then have the option to add custom features in addition to a personalized name and number. In the customizer, unmatched 3D visualization offers a clear view of product features, laser etching options, and color configurations. The customizer also features Bauer sticks and gear for players and goalies, with a choice of colors, hardware, blades, and more. It all adds up to the best fitting, best performing, and most comfortable equipment on the rink.