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LEVI STRAUSS & CO.

CUSTOM

For a brand built on individuality like Levi’s®, a custom experience feels like the perfect fit.

Created in collaboration with Levi’s internal design team, Levi’s Custom is the company’s first branded direct-to-consumer customization program. Since its launch, Levi’s Custom has grown to include totes, sweatshirts, and t-shirts in addition to their iconic Trucker Jacket. For items available in denim, photo-realistic rendering showcases the different distressing textures and washes. Global integration with e-commerce and in-retail experiences means users can access fun themes for their customization, like Hello Kitty and Star Wars graphics. However the user designs their new piece of clothing, it’ll be delivered quickly thanks to Spectrum’s end-to-end capability, looking just like it did in our customizer.

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