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There’s a reason why the ChapStick® brand is synonymous with lip balm: the little black and white stick was created in the early 1880s, literally creating the lip care category.

140 years later, ChapStick® has evolved — including new ingredients, flavors, and forms — but its intent remains the same: to keep lips around the world soft, smooth and chap-free. And since lip care is such a personal thing, adding Spectrum’s customization technology to chapstick.com seems like a natural next step in the brand’s evolution. As a popular gift for event favors, consumers can now easily design a ChapStick® for themselves. While selecting their favorite flavor, adding a message and choosing from a list of thematic designs, users can watch their personalized lip balm come to life with Spectrum’s 3D rendering — and spin the stick to get a 360-degree look at their creation. 

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