Audiophiles around the globe know JBL speakers and headphones for their rich, precise sound. But now visitors to JBL.com can create a product that’s as pleasing to the eyes as it is to the ears.
Using the Spectrum product customization platform, anyone can personalize a variety of JBL’s most popular products. This includes options for color, and a selection of stock patterns and images. For a one-of-a-kind look, the image upload feature allows personal photos or artwork to be printed directly onto speaker grilles. A message can be added, too, using a selection of font styles and sizes. We designed the user interface to be simple, accessible and intuitive while adhering to JBL’s graphic standards.
“I couldn’t be happier with the Spectrum partnership and execution. From its infancy to its completion, the team helped build an experience that has never been done before within the Consumer Electronics industry.”
– Dave Spinato
Global Vice-President eCommerce
With options come challenges. Data logic and menu structure get more complex with each added product and customization possibility. The experience of our team and the scalability of the Spectrum platform mean we take those challenges in stride.
Production time? Spectrum’s end-to-end technology streamlines the entire process. JBL can produce and ship custom orders in as few as three business days.
A lucrative new revenue stream. Increased customer engagement. A remarkable conversion rate. That’s all music to the ears of any ecomm retailer.